"A revolutionary new tool" - George Clarke on the House by Urban Splash configurator
I’m hugely passionate about changing the way we build our homes here in the UK.
Mediocrity has been the norm for far too long; there’s far too much complacency within the housing sector that’s led to terribly designed dwellings which just aren’t built for the long term.
What we’ve got here is a revolutionary new tool which paves the way for consumer involvement. The customers actually living in these homes are making the design decisions - that inherently makes them more liveable as from the outset they’re created for homeowners needs.
Now more than ever we need to put design into customer hands; we’ve demanded a lot from our homes in recent months - they’ve become sanctuaries, workspaces and social hubs and we’ve spent more time in them than ever before; I reckon that’s got a lot of people thinking about the kind of space they want to live in - I imagine the House by Urban Splash configurator’s arrived just at the right time for a lot of buyers.
The tech is a cracking experience too; for customers, it's a super simple to use, slick and allows them to design their dream house, then start to adjust the parameters based on costs and deliverable realities. Behind the scenes though, it’s a sophisticated digital platform which uses gaming technology (and as such as pretty addictive once you get going). It’s also in sync with the production process for these homes which, once a design is saved and reserved, are then created in a factory using modern methods of construction.
It’s going to completely change the way we buy our homes - something I’ve long been passionate about. I hope lots of people hop on board.
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