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    Blog by Simon Rhodes, Smiling Wolf

    A brand new look

    03 September 2018
    A 5 minute read by Simon Rhodes, Smiling Wolf

    It’s been a joyous task working with Urban Splash throughout its anniversary year and we’ve still got lots of exciting things to come...

    Back in January, myself and the Urban Splash marketing team sat down and worked out what was ahead for 2018; it was a big old task list but one which whet the appetites of everyone in the room.

    We walked out of there that day with some great ideas, not just for the refresh of the Urban Splash brand – an identity which hadn’t had any significant aesthetic overhaul since the pre-recession days of 2008 – but also with big plans to put on an exhibition, write a book, produce a brand film and launch a new website.


    First we delivered on the brand identity, a refined and mature aesthetic which marked the business’ coming of age, and served as our inspiration throughout the 2018 campaign.

    The exhibition then became our biggest priority; we were due to open the doors at RIBA in Liverpool in March of this year, and in that short window we had to produce the whole identity for the show, as well as the key lightbox features which form a big part of the exhibition.

    Everyone worked hard to deliver something visually stunning; the exhibition’s already on its second showing in Birmingham and will soon move to RIBA in London.

    Then we moved onto the website working closely along Urban Splash marketing director Orla to make decisions about what we were keeping from the old site – and what we were overhauling.

    The new site was live by June just in time for the Urban Splash anniversary party in July – where again the new identity featured prominently. The party also served as the platform for the unveiling of the new Urban Splash film which was screened for more than 1,000 guests at the Albert Hall on the night.

    And now, we have just signed off on a brilliant part of the campaign – the Urban Splash book; 208-pages of beautiful pictures and fascinating reflections from architectural icons as they look back on the impact of Urban Splash.

    Throughout the campaign, we’ve been fortunate to work alongside an Urban Splash team open to ideas and collaboration. Our approach was to streamline their visual language - allowing a content driven strategy to communicate a more confident and assured business; in turn this stance reinforces their position as established innovators – a key message within the exhibition and the book.

    We’d all love to hear what you think...

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