"It Will Never Work"
by Urban Splash
Our book “It Will Never Work” is a review of the first 25 years of Urban Splash, set against the wider context of the socio-political climate and the particular challenges of the day.
It explores cross-cutting themes that represent our philosophy and aims to distill our thinking into a manifesto for successful and sustainable futures for our towns and cities.
For Urban Splash “It Will Never Work” is something we have heard many times, and has always been a call to action rather than a discouragement. It was the obvious title for the touring exhibition we collaborated on with the RIBA, and for this book exploring 25 years of our successful urban regeneration projects.
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“It Will Never Work” provides an insight into the workings of Urban Splash, it is instructional as well as beautiful with high production values and richly illustrated text.
The book contains a foreword by the Observer’s Architecture columnist, Deyan Sudjic, and citations by all of the Past Presidents of the RIBA, including architect, politician and former Mayor of Bristol George Ferguson.
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